National surfing competition
On July 17th, there was the Israeli surfing championship on the myth beach in Tel Aviv....
On July 17th, there was the Israeli surfing championship on the myth beach in Tel Aviv.
On July 17th, there was the Israeli surfing championship on the myth beach in Tel Aviv.
It was a great sunny day on the beach with good waves. It is the main beach promenade in Tel Aviv so beside the people that came for the event, there were hundreds more that strolled and stayed to watch the show.
The event has gained full and amazing exposure especially as a result of the “Celebrities heat”. The celebrities were: One leading comedian and TV actor, leading TV broadcaster (black T-shirt), leading TV, theatre and movie star (pink T shirt), and another famous personality. 3 of them wore the “10th anniversary T-shirt”
Exposure:
TV: Item of the competition with ESC banners has been shown on the channel 10 NEWS edition (leading commercial channel-second in rating), Item on the Sports Channel and item on the most leading entertainment show in Israel (high rating!!!) with the celebrities wearing and interviewing with ESC “10th anniversary T-shirts”!
Some other exposure on Ynet: the leading internet website in Israel- http://www.ynet.co.il/articles/0,7340,L and other newspapers from all over the country.
This event will gain some more exposure as soon as the movie of the competition will be spread on internet websites and TV screens all over the country.
