Campaign 1
Zone Romantica campaign for La Quiero A Morir series. - The radio campaign is on-air these...
Zone Romantica campaign for La Quiero A Morir series.
- The radio campaign is on-air these days until May 21st; we got great exposure for the Zone Romantica on very limited budget. The activity is doing well and has great participation
- We got good PR coverage on Russian and Israeli websites
- Both platforms (HOT and Yes) are working on website promotion on their website which suppose to be ready and be uploaded next week.
The campaign:
Radio campaign over LQAM telenovela, that started on May 11th and is about to end on Thursday May 21st
Promotion on the radio:
1. 33 on air announcements regarding the new telenovela:
18 general massages: “Zone Romantica invites you to an hour of self indulging by watching the new telenovela La Quiero A Morir, telenovela that is filled with passion and desires. Join us and see the creation of Manuela and Sanson love affair, the passionate desire between Paula and Jorje, the criminal actions of Jerman and all other small secrets that don’t allow us to rest for a minute. Monday to Friday, 19:35 and 22:10 LQAM on ZoneRomantica
15 quiz teasers. Example: “Zone Romantica invites you to an hour of self indulging by watching the new telenovela La Quiero A Morir, telenovela that is filled with passion and desires. Watch today episode and see who is developing new affair. Tomorrow you are invited to go on air and tell us about the new affair and win the laxuary and new perfume of Van Clif.
The teaser is changing according to the new episode.
Another example:
: “Zone Romantica invites you to an hour of self indulging by watching the new telenovela La Quiero A Morir, telenovela that is filled with passion and desires. Watch today episode and see who is getting a slap. Tomorrow you are invited to go on air and tell us who got slap and why and win the laxuary and new perfume of Van Clif.
There are more changing teasers like this.
2. Apart from 33 announcements there are 12 program sponsorship announcements which announce:
”Sponsored by Zone Romantica, telenovals and movie channel, 109 on HOT 190 on Yes”
3. There are also 4 quiz questions such as:
Who are the characters that develop new affair? (Manuela and Sanson)
Why did Paula slap Jorje? (answer: because he told her she was cheating on him)
How did Sanson planned to conquer Manoelas heart?(answer: By doing extreme “make-over”)
People go on air, answer the right question and win Van Clif perfume.
4. beside the quiz - 5 minutes on air section, where Zone Romantica presenter will tell about the channel, the new series etc…
Zone Romantica will get 5 promos on the day before as teaser to this Zone Romantica 5 minutes on air.
PR:
1. Item on the, the leading Russian website for lifestyle and leisure:
http://www.potrebitel.co.il/Company.asp?comp_id=343
http://www.potrebitel.co.il/Item.asp?item=9610&company=343&inter=1
2. Item on www.ice.co.il ,the leading communication industry website, where decision makers and key figures are surfing: http://www.ice.co.il/campaign.asp (campaigns section
3. Item on two leading websites of communication and industry :
http://www.news1.co.il/Archive/0020-D-200026-00.html?tag=13-39-02
http://www.allmarketing.co.il/Index.asp?ArticleID=13232&CategoryID=247&Page=1
4. Banner on yes website http://www.yes.co.il/Russian.aspx
5.Promotion on HOT website: http://www.hot.net.il/HOT.aspx?docID=2521&FolderID=921&lang=ru&kk=oo
