Campaign 2
Flashpoint and HOT campaign: Joint campaign of HOT platform and Hallmark Channel around the US smash...
Flashpoint and HOT campaign:
Joint campaign of HOT platform and Hallmark Channel around the US smash hit “Flashpoint”.
Watch& Win competition invited the viewers to see the first few episodes and answer a question.
The winners will get double flight and tickets to Maddona concert in Prague!!! And also 10 double vacations in Israel!
The campaign has created great BUZZ around Maddona concert and around the series itself.
Time: April 2nd till April 16th.
Media: 3 ads on high circulation daily newspaper (250,000 circulation), 2 ads on entertainment magazine (250,000 circulations) and one on highest circulation TV and entertainment guide (200,000 circulations).
Also two weeks ad banners on the 2 leading portals in Israel.
Websites exposure: 15,920,893 web surfers!!
Total clicks: 5200
Active participated who sent massages and wrote their details: 2000
Flashpoint series have also achieved great PR with high quality items on all leading newspapers and TV guides in Israel and on criticism sections on daily newspapers, which is usually difficult to get items in.
